• • Accelerate mass acquisition & drive retention for the customer segments being managed. • Drive up digital platform utilization amongst WiB customers. • Lead the development & implementation of competitive Marketing Plans and Sales Strategies to grow dfcu’ s penetration of the Women in Business sector and drive-up revenues. • Develop and implement strategies to sustainably mobilize and retain deposits. • Design strategies to ensure that customers are experiencing the promised value propositions and that mechanisms are in place for collecting & utilizing both positive & corrective feedback. • Continuously monitor the quality of the WiB Client loans portfolio through reviewing of credit reports and focusing the team on the collection of watch accounts . • Take responsibility for the implementation of risk-management controls and for statutory compliance across the WiB Portfolio . • Actively contribute towards the development and implementation of an innovation and digital-transformation strategy that measurably enhances the WiB Sector's competitive position; ensure improvement projects cost effectively achieve their desired impacts. • Train and equip the Sector's staff (including branch representatives) to deliver consistently satisfactory experience to customers. Financial Responsibility: • Balance Sheet, P& L

Education: • Bachelor’s Degree with a business discipline. • An MBA, related masters or professional banking qualification would be of added advantage.

• Skills & Experience: • 10 years’ experience in Banking with particular experience and exposure in Sales & Service;  5 years’ experience in a leadership role, in a related field. • Proven track record of developing effective marketing plans and sales strategies, resulting in business growth. • In depth understanding of the Women in Business Sector and of the associated customer segments (including typical customer requirements and appealing value propositions). • Understanding of various product solutions, segments, and value propositions within the bank’s customer base; ability to craft new products or programs to enhance customer uptake . • Demonstrated experience in the structuring of complex financial deals; with associated ability to negotiate and close sales.   • A deep understanding of risk management in a financial services organization. • Demonstrated ability to establish credible and sustainable relationships with a broad range of stakeholders (including customers and partners). • Computer knowledge especially spreadsheet, word &PowerPoint. Business Behaviours: • Strong People management and Leadership skills• Outgoing, self-motivated, assertive and proactive. • A self-driver who is oriented and able to meet deadlines. • Excellent communication, interpersonal and negotiation skills. • Good presentation skills to senior level audiences • Strong analytical and innovative abilities. • Effectiveness & full of passion for the organization • Ability to develop a succession plan and mentor potential successors for key roles within the subdomain.